2021 VOLUME 1 ISSUE 2
RESEARCH ARTICLE
Research on e-commerce standard internationalization for China's digital economy
AUTHOR
Yi Liu, Zhengpeng Tao, Hu Gu and Zhijun Wu
ABSTRACT
The e-commerce standard internationalization has become the strategic targets of China's digital economy. This paper proposes the system dynamics model through analyzing the internal and external factors of e-commerce standard internationalization under dynamic mechanism. The internationalization trend of China's e-commerce standard is simulated by Vensim under adjusting economy factor, policy support factor, technical-innovation factor and industry supply chain's service factor. The experiment results show that China's international leadership on e-commerce and its influence on standard internationalization from the top-level design, strengthen industry supply chain's standard certification and the technical-innovation of product standard factors, which can promote the high quality made-in-China brand．
KEYWORDS
Digital economy; E-commerce standard internationalization; Dynamic mechanism; System dynamics